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When In Doubt, Speak the Truth
posted February 20, 2012When John McCain ran for the Presidency in 2008, he hosted a town hall meeting at which a woman claimed that his opponent was an Arab, while others yelled that he was a terrorist. McCain replied that Obama was a …
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Harvesting a Declining Business
posted February 13, 2012When a product’s future is bleak because of the inexorable march of technology, you have exactly two choices: (1) To slash your spending on it and harvest it profitably, or (2) To remain in denial and fight until the last …
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A Useless Mission Statement …
posted February 6, 2012… reads something like this: “We will exceed the expectations of our customers, maintain a rewarding work environment for our employees, maximize returns for shareholders, and be responsible corporate citizens, while infusing excellence in all that we do.“ This statement …
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Marketing’s Brave New World
posted January 30, 2012Marketing has always been one of the least-carefully-managed business functions, and even in relatively stable times, before the internet and social media revolutions, vast amounts of money have been wasted on ineffective marketing, much of it avoidably. And now things …
Bob Fifer is a consultant, CEO mentor, speaker and writer who helps CEOs and senior executives optimize their businesses and become stronger leaders. For more than 30 years, he has worked with his clients to maximize growth and profitability, design and implement winning strategies, build leadership teams, and achieve operational and human resources excellence. He invites you to contact him to discuss your progress and challenges:
