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	<title>Fifer Associates</title>
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		<title>When In Doubt, Speak the Truth</title>
		<link>http://www.fiferassociates.com/index.php/when-in-doubt-speak-the-truth/</link>
		<comments>http://www.fiferassociates.com/index.php/when-in-doubt-speak-the-truth/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 17:50:18 +0000</pubDate>
		<dc:creator>rfifer</dc:creator>
				<category><![CDATA[Lead With Excellence]]></category>

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		<description><![CDATA[When John McCain ran for the Presidency in 2008, he hosted a town hall meeting at which a woman claimed that his opponent was an Arab, while others yelled that he was a terrorist.  McCain replied that Obama was a &#8230;]]></description>
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		<title>Harvesting a Declining Business</title>
		<link>http://www.fiferassociates.com/index.php/harvesting-a-declining-business/</link>
		<comments>http://www.fiferassociates.com/index.php/harvesting-a-declining-business/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 20:19:25 +0000</pubDate>
		<dc:creator>rfifer</dc:creator>
				<category><![CDATA[Profit Improvement]]></category>

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		<description><![CDATA[When a product’s future is bleak because of the inexorable march of technology, you have exactly two choices: (1) To slash your spending on it and harvest it profitably, or (2) To remain in denial and fight until the last &#8230;]]></description>
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		<title>A Useless Mission Statement &#8230;</title>
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		<pubDate>Mon, 06 Feb 2012 16:41:40 +0000</pubDate>
		<dc:creator>rfifer</dc:creator>
				<category><![CDATA[Jumpstarting Growth]]></category>
		<category><![CDATA[Lead With Excellence]]></category>

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		<description><![CDATA[… reads something like this:  “We will exceed the expectations of our customers, maintain a rewarding work environment for our employees, maximize returns for shareholders, and be responsible corporate citizens, while infusing excellence in all that we do.“ This statement &#8230;]]></description>
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		<title>Marketing&#8217;s Brave New World</title>
		<link>http://www.fiferassociates.com/index.php/marketings-brave-new-world/</link>
		<comments>http://www.fiferassociates.com/index.php/marketings-brave-new-world/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 11:55:49 +0000</pubDate>
		<dc:creator>rfifer</dc:creator>
				<category><![CDATA[Jumpstarting Growth]]></category>
		<category><![CDATA[Lead With Excellence]]></category>

		<guid isPermaLink="false">http://www.fiferassociates.com/?p=528</guid>
		<description><![CDATA[Marketing has always been one of the least-carefully-managed business functions, and even in relatively stable times, before the internet and social media revolutions, vast amounts of money have been wasted on ineffective marketing, much of it avoidably. And now things &#8230;]]></description>
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		<title>Two Roads Diverged</title>
		<link>http://www.fiferassociates.com/index.php/two-roads-diverged/</link>
		<comments>http://www.fiferassociates.com/index.php/two-roads-diverged/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 15:41:10 +0000</pubDate>
		<dc:creator>rfifer</dc:creator>
				<category><![CDATA[Jumpstarting Growth]]></category>
		<category><![CDATA[Lead With Excellence]]></category>

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		<description><![CDATA[Beginning in 1848, three hundred thousand people from all over the world rushed to California in the great Gold Rush, braving long and dangerous trips and a lawless society once they arrived in the hope that they would strike it &#8230;]]></description>
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		<title>Giving Credit Where Credit&#8217;s Due</title>
		<link>http://www.fiferassociates.com/index.php/giving-credit-where-credits-due/</link>
		<comments>http://www.fiferassociates.com/index.php/giving-credit-where-credits-due/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 16:36:36 +0000</pubDate>
		<dc:creator>rfifer</dc:creator>
				<category><![CDATA[Lead With Excellence]]></category>

		<guid isPermaLink="false">http://www.fiferassociates.com/?p=521</guid>
		<description><![CDATA[When I was a young CEO, a woman reporting to me worked long hours one weekend preparing a draft report to show me first thing Monday morning.  I came in at 7:00 AM and went through it with exacting standards &#8230;]]></description>
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		<title>How Strong a Leader Do You Want To Be?</title>
		<link>http://www.fiferassociates.com/index.php/how-strong-a-leader-do-you-want-to-be/</link>
		<comments>http://www.fiferassociates.com/index.php/how-strong-a-leader-do-you-want-to-be/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 17:21:24 +0000</pubDate>
		<dc:creator>rfifer</dc:creator>
				<category><![CDATA[Jumpstarting Growth]]></category>
		<category><![CDATA[Lead With Excellence]]></category>
		<category><![CDATA[Profit Improvement]]></category>

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		<description><![CDATA[In the business press, it has become fashionable to argue that the productivity gains enjoyed by companies during the past few years have reached their natural limit, and that you’re now in for a period of steady or rising costs. &#8230;]]></description>
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		<title>Small Changes, Huge Implications</title>
		<link>http://www.fiferassociates.com/index.php/small-changes-huge-implications/</link>
		<comments>http://www.fiferassociates.com/index.php/small-changes-huge-implications/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 15:30:03 +0000</pubDate>
		<dc:creator>rfifer</dc:creator>
				<category><![CDATA[Jumpstarting Growth]]></category>

		<guid isPermaLink="false">http://www.fiferassociates.com/?p=513</guid>
		<description><![CDATA[Woody Allen’s movie Match Point explores how a tiny twist of fate – the final rotation of a twirling gold ring, which will determine if it will disappear forever in the river or settle on land to be discovered later &#8230;]]></description>
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		<title>When You Resist Change</title>
		<link>http://www.fiferassociates.com/index.php/when-you-resist-change/</link>
		<comments>http://www.fiferassociates.com/index.php/when-you-resist-change/#comments</comments>
		<pubDate>Sat, 17 Dec 2011 19:46:38 +0000</pubDate>
		<dc:creator>rfifer</dc:creator>
				<category><![CDATA[Jumpstarting Growth]]></category>
		<category><![CDATA[Lead With Excellence]]></category>

		<guid isPermaLink="false">http://www.fiferassociates.com/?p=497</guid>
		<description><![CDATA[“If change is happening on the outside faster than on the inside the end is in sight.” &#8211; Jack Welch, former CEO, General Electric “Institutions are rarely murdered; they meet their end by suicide.” &#8211; Lawrence Lowell, former President, Harvard &#8230;]]></description>
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		<title>The Power of Doubling Down</title>
		<link>http://www.fiferassociates.com/index.php/the-power-of-doubling-down/</link>
		<comments>http://www.fiferassociates.com/index.php/the-power-of-doubling-down/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 18:36:42 +0000</pubDate>
		<dc:creator>rfifer</dc:creator>
				<category><![CDATA[Jumpstarting Growth]]></category>
		<category><![CDATA[Lead With Excellence]]></category>
		<category><![CDATA[Profit Improvement]]></category>

		<guid isPermaLink="false">http://www.fiferassociates.com/?p=494</guid>
		<description><![CDATA[Every company has a mix of businesses, representing different products, services, market segments, customer demographics or geographies.  You should also have a full-cost accounting system that accurately assigns sales, marketing, and other overhead costs to each business based on where &#8230;]]></description>
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